Beacons – those electronic Bluetooth devices that alert you to sales and specials inside chain restaurants and big retailers – are spillling out onto Main Street, and everywhere else that people shop. The technology that induces you to buy more is predicted to skyrocket in use, and is increasingly popping up in small businesses and even beaming coupons to people walking past shops, jumping on a bus or buying a beer at a sports arena.
“Beacons allow businesses to bring location-based content down to the microlevel – to any aisle, lobby or display,” says Megan Martin, account manager at mobile agency Iversoft Solutions. Beacons “ultimately drive more sales.”
Today, the vast majority of beacons deployed in the U.S. are either in retail stores (which have 57 percent of the devices) or restaurants (another 20 percent), according to an SMB Retail study.
That’s changing as the technology, which can send discount deals to shoppers or a welcome greeting to hotel guests, is starting to show up everywhere.
- 6.9 million: Number of beacons worldwide in the third quarter of 2016, according to Proxbook. Total number of proximity sensors (which includes beacons) is up 42 percent from the previous quarter.
- 8 million: Number of beacons estimated to be in use at the end of 2016, according to ABI Research.
- 372 million: Annual shipments of Bluetooth low-energy beacons by 2020, according to ABI Research.
So you may be asking how exactly can a beacon help my business and how much does this all cost? Well RSM is the areas first and largest provider of beacon technology and we would love to show you how affordable it can be!
Contact us today and schedule a free consultation.