What Exactly Is Our Inclusive Package?
Have you ever wanted a full marketing department for your business? Does the idea of consolidating all your creative, operations, advertising, social, and development into one team appeal to you? A marketing retainer might be the key.
Our marketing retainer package is essentially an agreement between us and your company that includes a monthly or quarterly budget in exchange for a wide variety of services. One of the primary benefits of an inclusive package is the ability to have all aspects of your brand placed into the hands of one team, ultimately providing a much more clear and concise brand image and marketing strategy leading to less fragmentation.
Media Planning and Management
Media planning involves taking a company’s advertising budget for a year and allocating it to the mediums and channels that provide the best results. This includes getting quotes from media vendors and negotiating rates. Tired of of taking cold calls from countless advertisers pitching their product? Then this service is for you. Next time they call, just say “send your details to my agency of record”.
Content Marketing & Social Media
Content marketing is the cornerstone of any modern marketing strategy. It helps drive traffic to an online property using a variety of marketing channels and, more importantly, convert visitors to customers.
Some say print is dead. They’re wrong. Traditional print advertising can still be effective when the right message is paired with the right channel. An agency can help identify traditional platforms that still provide value. This isn’t just limited to “print” advertising either, and can include both radio and television!
Having a long-term relationship with an agency allows it to contribute more resources to coming up with unique ideas and strategies that align with business goals. This includes cooking up creative campaigns and messaging to help a company accomplish its marketing goals.
UX & Conversion Focused Website
An agency can play an important role in helping make sure a company’s website is operating in top form. Using a data and analytical focused approach, it can review a company’s website and look for places where potential leads and sales are being lost – and implement strategies to minimize the losses.
More than 88% of online shoppers incorporate reviews into their purchase decision. Online reputation management (and acquisition) is important for any business. An agency has the resources to allocate team members to keep any eye out on social media channels and review websites for negative commentary around a brand – and address as necessary.
Search Engine Optimization (SEO)
Search Engine Optimization is the practice of making changes to a company’s website in an effort to improve its ranking in search engines such as Google. This includes rewording content for targeted keywords and topics, reducing the amount of bad links on the site, making sure the website follows best standards in regards to mobile design – and so much more.
Paid Digital Marketing Campaigns
Pay-Per-Click (PPC) campaigns have become standard operating procedure for many brands. Not only do they allow companies to immediately position in specific searches on Google, but also allow very targeted advertising on various social media platforms. An agency (usually after creating a media plan) will help a company craft targeted messaging and navigate the various channels to find the best return on investment.
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