Being indexed and ranked on the search engine results pages(SERPs)depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired keywords.
On-page optimization plays a big role in ensuring your online marketing campaign’s success.In this definitive guide,you will learn how to successfully optimize your website to ensure that your website is indexed and ranked on theSERPs. In addition you’ll learn how to make your web pages convert.
CODES, MARK-UPS, AND METADATA
Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms.
Make sure to check the following:
Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following:
INCORRECTLY IMPLEMENTED TAGS
SERVER-SIDE CODE SHOWING UP ON THE HTML CODE
META ROBOTS TAGS
EXCESSIVE SCRIPT CODE
Mark-Ups and Tag
Adding mark-ups improves the look of your SERPs listings and contributes to trust signals. The most basic snippets are:
NAME, ADDRESS, PHONE NUMBER (NAP) RICH SNIPPET:
Other specialized snippets are available and may be applied based on your specific needs and industry. These include snippets for recipes, people snippets (different from authorship mark-up because it shows a person’s position and affiliations, not the Google+ profile), music album snippets, to name a few.
We will also need to check your HTML tags and optimize all titles and header tags making sure your main keywords are part of your title.
Optimizing metadata helps crawlers interpret your site content better. It’s important to include the following details
LANDING PAGES AND BUYER PSYCHOLOGY
When planning your landing page, we understand that for most instances, you should be able to drop paid traffic onto that landing page and still see good results. An optimized landing page will work great for both SEO and PPC purposes. When your organically optimized page is not a good landing page which converts, you will be throwing away valuable traffic, and bottom line, you’ll be throwing away your money
In order to get this mix right,we focus our efforts on optimizing landing pages for search engines and for your potential customers. We go through a process of understanding how your audience thinks when they are searching for products and services online. That information helps us determine which interests and needs need to be addressed during the customer journey. Here’s how we do it:
Captivating, Keyword Focused Title Tag
On your landing page, this is the most important 8–10 words we’ll write. We keep it both keyword focused and compelling enough to be clicked on above your competitors.
This text is the very first point of contact in search engine results and is thus a crucial component of your landing page optimization. We create descriptions that receive clicks through strong call-to-action.
Keyword-Focused, Powerful Headline
We make sure that the user experiences continuity when making first contact with the website. The headline contains the optimized keywords and gives your potential customer a reason to stay on the page and engage with whatever is on offer. It also gives search engines the topical focus of your page.
Topically & Keyword-Focused Content
It’s very important that the content on your landing page focuses on the topic and goals your website sets out to be achieved. We use the correct keywords and related phrases, but more than that, make sure that the content will be useful to your users. We use code to properly structure content for easy reading.
A good landing page doesn’t leave the user feeling unsure about the next step to take. It is clear and concise in providing the user with a motivation to take the next step. We create a clear goal and desired action for the user to take.
When grouping your keywords and creating the site structure, we consider the website topics,what keywords you want to rank for, and what the general purpose of the site is. We also consider the customer journey and make sure that the site structure will make sense to your customers.
The importance of social signals shouldn’t be understated insignificance when it comes to search algorithms. We make sure that your website pages are easily shareable by your users, making sure your visitors engage with your offerings.
Implementing a good on-page optimization strategy will bring paying customers to your doorstep. Even though it’s only the first step in the process, you will see an increase in good traffic to your website. Optimizing your landing pages closes the loop in the conversion process and makes sure that these paying customers spend their money with your business.
Does it seem like just a little more than you have time to handle? Then schedule an appointment with us for a free consultation here, or download our whitepaper here for more information about the topic.
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