P5 Preparedness
Bad things happen. Don’t be scared, be prepared!
Fortunately for P5, they had built a solid foundation in consulting via the owner, however, the store name was not known very well. To add to this, they wanted to remove the stigma that existed and educate the public that training and preparation is for everyone, not just the “preppers” type.
Before the store, the owner had build a successful career in the consulting business and was the primary lead for the hit show Doomsday Preppers. They ultimately wanted to create a brand image that was built for the average joe and not just for a select few while also keeping previous customers happy.
Decrease In Bounce Rate
Increase In Time Spent On Site
Increase In New Event Attendees
Monday-Friday:
8:00 am – 5:00 pm EST