Some business owners assume that having a social media presence, like a Facebook or Twitter account, checks that ‘social’ box off and they move on to the next thing. While having a presence on the most popular social media channels is imperative to a coordinated strategy, why pass up on the niche targeting capabilities and unique ad options delivered by these social giants?
Social campaigns give you the ability to locate exactly who you’re looking for. Regardless of who they are, users freely give up their information to social channels, therefore giving us the ability to find and provide ultra-relevant messages. In today’s digital landscape, users expect everything to be customized for them as individuals, not groups. With social, we know exactly who we’re talking to and ensure our campaigns are built to talk to a person instead of an audience. Social media advertising and management is essential to laying the groundwork for dynamic brand awareness.
Even if ads aren’t the right fit for your business, your pages provide you with content hubs that directly connect with your customers and brand advocates and help create a “social media advertising team” if you will. You need to have an organic social strategy in place. Promote new content you’ve added to your site, invite users to interact with your brand and promote product savings and specials. Organic social is imperative in today’s digital landscape.